Located a few blocks from Time Square in the heart
of Hells' Kitchen, Tony's Beauty Box is a by appointment-only hair studio which provides highly personalized services for women, men and children.
Established in New York in 1991, the studio is the creative endeavor of Brazilian hair stylist Tony Neto, whose international experience sums up to over
Tony takes pleasure in serving a loyal clientele that encompasses his local community as well as famous artists and celebrities. Clients in the fashion, art
and entertainment industries include Ellen Burstyn, Alexandre Herchovitch, Michael Musto, Bebel Gilberto, Queen Noor of Jordan, Eva Longoria, and
Offering excellence for reasonable prices, Tony is committed to creating the style that best captures and enhances the uniqueness of each and every one of
Tony’s work has been featured in runway shows, high end weddings (Cipriani, The Pierre, The Plaza, and Russian Tea Room, to name a few), fashion editorials, commercials, film and television productions.
The creations of Tony’s Beauty Box have been featured in magazines such as Town & Country, Brides Magazine, Modern Salon, Interview, Peluqueria (Madrid), and Vogue (Brazil).
The centerpiece of Tony's Beauty Box salon is the mural created in 2007 by Brazilian artist Marcelo Solá.
Based in Goiania, Brazil, Marcelo's critically-acclaimed poetry-paintings blend imagery and text that reflect his unique take on the world around him. The mural reflects both Tony’s, love of music, his unique space and the world beyond Beauty Box's windows.
Marcelo Solá's works have been chosen for numerous solo and group shows around the world, including the Panorama of the Brazilian Art at the Museum of
São Paulo and the Biennial Exhibition of Plastic Arts São Paulo. He is in the collections of the Centre d’Art Baie-Saint Paul (Québec, Canada), the Museum of Modern Art in São Paulo, the National Museum of Fine Arts (Rio de Janeiro), and the Museum of Art of Brasilia.
© Tony's Beauty Box. Designed by Ostrich. New York City, 2014.